Why you need more than just a DAM system to truly protect your brand

You probably already use some form of Digital Asset Management (DAM) system. They act as a searchable archive to control, manage and distribute your assets.

DAM grants stakeholders access to the assets they need. However, there are times they must make new content to share with customers and other contacts. The marketing team needs to overcome the significant challenge of keeping them on brand and ensuring assets are used correctly.

This is where your needs extend beyond digital asset management. Brand management is crucial to empowering your team to create exceptional, on-brand content that delivers positive and consistent customer experiences.

Fortunately, RightMarket helps you with exactly that, giving your colleagues the tools to become brand designers.

How is our Online Brand Centre different to DAM?

We help organisations streamline their branded marketing material production. We leave the storing of assets to platforms specifically developed for it. However, we do integrate with DAM systems to provide a seamless link between the creation and storage of assets.

Are you still getting requests for the routine creation of assets?

Many companies face a daily need to produce marketing materials day-to-day. RightMarket simplifies it through a system of branded templates.

Everyone, anywhere (not just DAM users) can instantly create their own marketing collateral. They don’t need to resort to a designer or submit a brief to the marcomms team.

As a result, we eradicate production bottlenecks and delays in turning around everyday requests, giving people time and resources to concentrate on strategically important projects.

Is it a struggle to keep everyone on brand?

Our templates are aligned to your requirements and brand guidelines. Once they’re in place, you can be confident everything that gets produced stays on brand, all the time, every time. Our Tone of Voice Assistant will also keep all the content on message.

How does our Online Brand Centre integrate with DAM?

Users need to upload images, brand icons or partner logos onto templates to create effective designs. RightMarket fully integrates with your DAM system, so people only see and therefore use your approved assets.

The files’ permissions and rights are carried through to RightMarket. When your DAM updates, what users access in their Online Brand Centre will update too.

Does your DAM system already offer an extra plug-in that creates templates?

If you wonder how RightMarket measures up against these kind of extensions, we’ve done the hard work for you. Below, we list the ways it differs from DAM – and how it works in conjunction for effortless brand management.

How are RightMarket and a DAM system different?

How do RightMarket and DAM complement each other ?

Want to know more?

If you have any questions or you want to understand more about Online Brand Centre, drop us an email at [email protected] or call 01354 606 730 for a chat.

Book a demo today

To uncover how RightMarket can help you achieve brand consistency and trust, so you can focus on maximising performance.

DAM Digital Asset Management

Resource Space DAM Integration With RightMarket

ResourceSpace now integrates with RightMarket

ResourceSpace, the digital asset management tool, now integrates with RightMarket. It means you can seamlessly search for approved images directly from RightMarket – yay!

With the integration, you may choose up-to-date brand assets such as logos or permission-approved images directly from your DAM, without leaving RightMarke t. It’s an alternative to having to move constantly between platforms, which often makes the process longer and leaves users frustrated.

Don’t just listen to us though, as we’ve put together the short demo below to show it in action.

What are the benefits of ResourceSpace x RightMarket integration?

Stay on brand – Give users access to the imagery you want them to use, stored in your ResourceSpace DAM.
Keep compliant – Ensure only approved and up-to-date versions of content are used in marketing. So no more compliance headaches!
Do more marketing, faster – With your digital assets in the hands of those who need them, you have the confidence they’ll be used correctly. It also means everyone can become a brand designer, easing the strain on your marketing team.

How it works

Once your ResourceSpace account is linked, you’ll be able to browse approved imagery to use. Firstly, select the template you want in RightMarket and add in your text. Then, choose an image from ResourceSpace.

When you’ve picked an appropriate image, it will then be dropped into your template to fit the existing design. Then, you’re good to go!

Importantly, users only have access to the images you want them to use. So, there’s no risk of inappropriate or off-brand imagery ruining a design and damaging your reputation.

Artwork creators can also quickly find imagery without having to leave the artwork template in RightMarket, making their lives easier too.

What is ResourceSpace?

ResourceSpace is the leading, open source Digital Asset Management system. By using it, you can store, manage, search and control access to all of your digital assets like photography, video and files. Learn more about ResourceSpace, over on their website.

What is RightMarket?

RightMarket enable anyone in the organisation to create on-brand, compliant, agency quality designs from a web browser. We remove routine artwork creation requests, so professional marketers have their time back. As a result, your marketing team can concentrate on rewarding work that builds brand value rather than ad hoc design requests.

Learn more about RightMarket and how it can help you.

Book a demo today

To uncover how RightMarket can help you achieve brand consistency and trust, so you can focus on maximising performance.