Mencap's story
Mencap use RightMarket to make their brand accessible throughout their organisation, improving marketing efficiency at the same time as reducing costs.
About Mencap
Mencap, a leading UK charity founded in 1946 by Judy Fryd, has been a vital advocate and support system for individuals with learning disabilities. The organisation is dedicated to creating a more inclusive society by offering a broad range of services, including advice, personal support, training, and employment programmes. Through these efforts, Mencap strives to improve the quality of life for people with learning disabilities, ensuring they are valued and have the opportunity to lead fulfilling lives.
Challenges
For individuals and teams
- Individuals needed a range of artwork. Several departments were constantly demanding artwork and would go off and do their own thing.
- Artwork did not follow the brand guidelines.
- A range of different systems were being used to create artwork.
For the marketing team
- 896 days lost per year handling design requests.
- The process was failing as they were unable to keep up with the demand for designs.
- Many departments did their own thing and went off brand.
For budget holders
- £147,840 worth of resource spent on tackling design requests.
Brand education
- Most teams and colleagues did not understand the importance of brand.
- The brand guidelines were not being respected.
Goals and objectives for RightMarket
- They needed a user-friendly tool that empowered their wide network of supporters and volunteers to embrace local opportunities while protecting their core brand.
- Increase the capacity and improve the morale of the marketing department.
- Reduce the budget required to handle design requests from teams and individuals.
The solution
Mencap’s RightMarket platform holds a range of brand templates to suit the diverse marketing needs users have, including postcards, newsletters, posters and leaflets.
Each template includes free text with copy fit rules, meaning designs look great no matter how much text the user inputs.
There’s also access to a library of pre-approved imagery to only the right visuals are used. They give enough flexibility to create unique, high-quality, original looking artwork while always staying 100% on-brand.
The impact of RightMarket
They saved
3808
hours
They saved
£83,776
last year*
*Based on average designer salary
Top tone of voice corrections:
Company name
- mencap
- men cap
- MenCap
Top tone of voice action:
- Mencap
1403
Designs created
Their top template:
Volunteering Poster
was used
176
times
157
Users created a design
Used by
9
Departments
Used across
8
Geographical locations
“We knew constant marketing project reshuffling due to last-minute requests was a problem, but RightMarket’s ‘Project Discovery’ process provided a deep dive that shocked us by revealing the true scale, clarifying the associated costs and inefficiencies, and ultimately presenting a strong business case for change.”
Sophie Spiteri
Marketing Manager at Mencap
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