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A new era

Brand management and creative control

In today’s fast paced marketing communications landscape, maintaining brand consistency is critical for any growing business.

While many design platforms fall under the ’Design from the Ground Up’ category – allowing users to create visually appealing assets – they often fail to ensure brand integrity.

This is where RightMarket’s ‘Design on Top’ approach offers a unique solution, focusing on brand management, creative control, and on-brand automation, backed by robust support services.

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Design on Top with RightMarket vs design from the ground up

Design on top

RightMarket’s Design on Top platform prioritises brand consistency by combining creative flexibility with strict adherence
to your organisation’s brand guidelines. Unlike DGU tools, every design element is governed by your brand’s pre-configured standards, ensuring that all content remains on-brand.

  • Brand integrity: The platform is built to enforce brand rules, ensuring consistency with the organisation's identity.
  • SMART Templates: Our SMART Template System guarantees that all design assets are injected with your brand's colours, fonts, logos, and tone of voice rules.
  • Guided experience: Users can customise templates but within the boundaries that protect the brand's integrity.
Design from the ground up

Platforms like Canva, Adobe Firefly and InDesign offer users complete creative freedom, allowing them to start from scratch or use generic templates. While this flexibility is appealing, it often results in inconsistent branding due to the lack of mechanisms enforcing brand guidelines.

  • Unrestricted creativity: Users have total control over every design element, from fronts to layouts.
  • Generic templates: These templates are not brand-specific, leading to potential inconsistency in brand representation.
  • Illusion of professionalism: While non-designers can create polished designs, they often lack the nuance of professional brand management.
The benefits

Why choose RightMarket’s Design on Top platform

Brand consistency at scale

Ensure that every piece of content, from internal documents to public-facing campaigns, is on-brand.

Empower non-designers

Allow your team members, regardless of design expertise, to create high-quality, brand-compliant content.

Reduce time and costs

The SMART Template System and TOVA streamline the creation process, reducing the need for revisions and speeding up content production.

Top-tier support

With our Customer Success Team, your brand guidelines are embedded into the platform, with ongoing support provided to keep everything running smoothly.

Scalability for growing organisations

Whether you're a small business or a large organisation with multiple departments, RightMarket's platform is scalable, ensuring brand consistency as you grow.

Features

What sets RightMarket apart?

Guaranteeing brand integrity

SMART Template System

At the heart of RightMarket’s platform is the SMART Template System, which embeds brand guidelines into editable templates. This system automates brand compliance, ensuring that all outputs remain visually and verbally aligned with your organisation’s identity.

  • Brand-Injected Templates: From typography to tone of voice, all aspects of your brand are pre-configured, giving users creative freedom within safe parameters.
  • Efficiency and scalability: The SMART Template System reduces time spent on revisions by automating brand adherence, making it easier to produce high-quality, on-brand content at scale.
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design on top smart templates
design on top tone of voice assistant

Ensuring brand consistency

Tone of Voice Assistant

One of RightMarket’s standout features is TOVA, or Tone of Voice Assistant. TOVA ensures that every piece of content not only looks on-brand but also sounds on-brand. Whether it’s a social media post, brochure, or presentation, TOVA helps guide users through the writing process, ensuring that the tone, style, and language reflect your company’s brand voice.

  • Tone Control: TOVA maintains consistency in how your brand communicates across the different platforms and content types.
  • Writing Guidance: TOVA provides real-time suggestions to ensure that your messaging stays aligned with your brand’s tone of voice.
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Unmatched support

Customer Success Team

Beyond its technology, what sets RightMarket apart is its Customer Success Team, which plays a key role in the success of the platform. Our experts work closely with your organisation to convert your existing on-brand artwork into user-friendly templates. We don’t stop at implementation – our team offers ongoing support to ensure you get the most out of the platform, providing training, strategic advice, and assistance whenever needed.

Template setup and conversion

We help transform your brand’s visual and verbal assets into easy-to-use templates that empower your team to create content while staying on-brand.

Ongoing support

RightMarket’s support doesn’t end with the setup. Our team provides continuous guidance, ensuring that users across your organisation are equipped to use the platform effectively.

Training and strategic advice

We offer tailored training sessions to help your team fully adopt the platform, ensuring smooth workflows and consistent results.

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