RightMarket’s analysis tools help you to understand how people are using your platform. So you can make data-driven brand decisions and education.
Continue readingMake better decisions and educate your team with RightMarket’s analysis tools
10 brand templates organisations like yours are using in RightMarket
We love a good brand template here at RightMarket. Find out which get used most by our customers.
Continue readingHow to turn all your colleagues into brand designers in just 8.6 minutes
Find out how RightMarket can turn everyone in your organisation, regardless of their job title or skills, into an on-brand designer.
Continue readingSpeak to your customers consistently with the Tone of Voice Assistant
Find out how our Tone of Voice Assistant feature helps you to maintain a consistent voice across your comms.
Continue readingScope out your brand management quick wins with Project Discovery
Scope out your brand management quick wins with Project Discovery
Considering a new tool for your organisation isn’t straightforward. You want to spend your time and money on something you know is going to deliver value.
If you don’t, you risk looking bad to the whole business, including your CEO.
There are many questions to ask when implementing any new system or technology. Will it give you the results it promises? Is it the right fit for your needs? Will everyone buy-in to it?
We know these are the barriers people face before coming onboard with RightMarket. That’s why we created Project Discovery.
It’s our version of a brand audit, allowing you to uncover exactly how your brand fits into our platform and get a diagnosis of your current design processes. Best of all, it’s completely free and will give you everything you need to make a decision and build a business case for implementing your brand management system.
We use it to highlight what you should expect during the set-up process and what outcomes you’ll receive. It gives you everything you need to decide and justify it to your stakeholders.
Find out more about Project Discovery below.
What happens during Project Discovery?
A Project Discovery is an online meeting between you and a RightMarket specialist. It’s commonly held with the Project Lead (you!) but anyone from your organisation can attend.
Ahead of the session, we’ll ask you to send a list of the design types your organisation creates, such as flyers, posters, social media posts and so on. We’ll also ask for a rough idea of how many design requests you receive a month and any external costs associated. Don’t worry about specific figures – an estimation will be fine!
With this information, we’ll start to scope out your needs more clearly. This helps us do two things:
- Understand what precise rewards you will receive from using RightMarket
- Define the work we need to do to set up a portal tailored to your brand and users. This will later become the foundations for the project if you choose to proceed
We’ll present the above to you during the meeting, including our calculations for how much time and money you will save using RightMarket. We’ll also put together a bespoke package we believe suits your needs and tell you how much it’ll cost.
We expect it all to take one to two hours to go through. Hopefully we’ll answer all your questions in that time, but if not, feel free to ask us anything we’ve not covered.
What are the benefits of Project Discovery?
Build your business case
The biggest benefit of Project Discovery is that it allows you to find out how much time and money you could save. We don’t throw out general figures. Instead, we share specific insights about how your organisation will benefit.
It means you have everything needed to build an effective business case for your CEO. And the rewards are clear.
When it all pays off, you’ll win favour with your boss and prove how you’ve brought value to the organisation.
After the session, we’ll provide you with a PDF presentation you can share with your organisation. It includes information about how much money and time we’ve predicted you’ll save, as well as everything they need to know about how RightMarket works in an easy-to-digest format.
Diagnose your design flaws
Too many organisations have a system where marketing is relied on for every design request. It’s simply not sustainable and means your marketing team are likely to be overwhelmed.
Project Discovery can allow you to uncover how many design requests your team is actually receiving, how often and in what form. We’ll also help you to find out how that could be reduced with RightMarket.
A perfect project management document
During the session, we’ll create a plan for how we implement RightMarket into your organisation.
This includes:
- What template types you need
- Understanding the order of priority (e.g. what templates you’ll need soonest, so we make those first)
- How long the entire process will take
- Any extra needs to consider
So, the information discussed in the Project Discovery becomes a project management blueprint. It’ll guide you smoothly through the various stages so you know when to expect the rewards.
Here’s an example:
What happens next?
Once we’ve sent our Project Discovery findings, you should have a strong business case for RightMarket.
If you’ve not 100% made up your mind yet, don’t worry. There’s no pressure or obligation once you’ve had a Project Discovery session. We know there are other voices you need to run things past first before anything progresses.
If any other team members want to see RightMarket in action, this is something we can arrange. And if you need anything else from us, we’re on hand to help.
When you’re ready to go ahead, you’re onto the onboarding stage and one step closer to reaping the rewards. Our specialist will be in touch to tell you what happens next. And you’ll always have your Project Discovery document to refer to as the process unfolds.
Want to find out how RightMarket will revolutionise your brand’s management?
Book your FREE Project Discovery today
Why we became a virtual office company
Why we decided to become a virtual office company
COVID-19 made all companies and individuals rethink their stance on remote work. Find out why we became a virtual office company.
When the pandemic began, a lot changed. However, we realised there was a lot to gain from this challenging situation – from environmental impact and diversity.
While remote working had already been gaining traction in the last few years, the COVID-19 pandemic made all companies and individuals rethink their stance. As working from home became necessary without warning or guidance, it felt like an even more daunting prospect for many.
However, the pandemic has forced us to review our processes and standards – including the benefit of being a virtual office. As we are starting to see the light at the end of the tunnel, here’s some of the things that we learnt and where we’re headed now.
Positive environmental impact
Given the current climate crisis, the environment is one of the most important benefits to the virtual office.
Commuting to work is one of the biggest contributors to greenhouse emissions. According to Global Workforce Analytics, working from home for even half the week can reduce emissions by 54 million tons every year. The easiest way for us to reduce our greenhouse emissions as a company is simply to cut down the team’s commute time.
A virtual office also means less waste. Offices in the UK produce an average of 500kg of waste per employee each year, with the commercial sector accounting for 12% of all UK waste. When working virtually, our team members generate less personal waste (with more food being made at home) and paper waste, as most materials are shared online.
Lightened stress levels
Empowering our team by giving them trust and guidance is one of the pillars at RightMarket. It has also become key when working virtually. Remote work has meant everyone in the team is in control of their time and their work always gets done.
Removing the commute, saving money on food and beverage and having more efficient meetings generally leads to more productivity and a less stressful home life. A Flexjobs survey found that 73% of people had better work-life balance while working from home. 51% reported being more productive.
This does not mean we have stopped checking on our team’s mental health. Data suggests that 69% of employees experience burnout symptoms while working from home.
If you’re considering taking the leap to a virtual office permanently, make sure to check in with your team and ensure they are finding the right balance. This will allow you to protect their mental health and retain a happier workforce.
Diversity
Hiring remotely has allowed us to work with different geographic and cultural backgrounds, broadening our perspective and inclusivity. This was challenging to achieve when we were looking for team members in a specific area.
For example, we hired a designer who specialises in inclusive design for our rebrand. She offered a perspective we needed and hadn’t found. The fact that she works in France would have been a deterrent before we went virtual, but was easy sailing after.
Moving remotely helped us realise that many companies fall into location bias, where they believe a cultural fit is due to where people are located. This excludes a vast amount of talented people whose values potentially fit the organisation but can’t relocate.
In the future, the diversity advantage of the virtual office will also translate into giving opportunities to those who might have a hard time commuting or relocating, such as people with disabilities.
It means more people have access to the job market, while we benefit from a wider pool of skills that fit our goals.
Find out more
As a virtual office company, we’ve become stronger. Our workforce is more diverse, giving us the skills we need to serve our customers better. We’ve also reduced our environmental impact, helping us to contribute to the global climate change fight.
The changes have also allowed us to focus on what matters: delivering value to our customers and helping them to achieve their goals. If you’re looking for brand management support, find out why we’re the partner to turn to.