The start of the journey
Not-for-profit sector
Our journey began with a focus on the not-for-profit sector, where brand trust and public perception are critical.
Charities rely on clear, consistent messaging to communicate their mission, but their challenge is unique.
Unlike other industries, charities must engage a wide range of user types—employees, volunteers, sponsors, and fundraisers, who are often members of the public. This diversity of contributors makes maintaining brand consistency across all content difficult.
