A new era of brand management and creative control
In today’s fast paced marketing communications landscape, maintaining brand consistency is critical for any growing business. While many design platforms fall under the “Design from the Ground Up” category – allowing users to create visually appealing assets – they often fail to ensure brand integrity. This is where RightMarket’s “Design on Top” approach offers a unique solution, focusing on brand management, creative control, and on-brand automation, backed by robust support services.
Design on top vs. Design from the Ground up
Design on Top (DOT) with
RightMarket’s Design on Top platform prioritises brand consistency by combining creative flexibility with strict adherence to your organisation’s brand guidelines. Unlike DGU tools, every design element is governed by your brand’s pre-configured standards, ensuring that all content remains on-brand.
- Brand Integrity: The platform is built to enforce brand rules, ensuring consistency with the organisation's identity.
- SMART Templates: Our SMART Template System guarantees that all design assets are injected with your brand's colours, fonts, logos, and tone of voice rules.
- Guided Experience: Users can customise templates but within the boundaries that protect the brand's integrity.
Design from the Ground Up (DGU)
Platforms like Canva, Adobe Firefly and InDesign offer users complete creative freedom, allowing them to start from scratch or use generic templates. While this flexibility is appealing, it often results in inconsistent branding due to the lack of mechanisms enforcing brand guidelines.
- Unrestricted Creativity: Users have total control over every design element, from fronts to layouts.
- Generic Templates: These templates are not brand-specific, leading to potential inconsitency in brand representation.
- Illusion of Professionalism: While non-designers can create polished designs, they often lack the nuance of professional brand management.
Our features
Guaranteeing brand integrity
SMART Template System
At the heart of RightMarket’s platform is the SMART Template System, which embeds brand guidelines into editable templates. This system automates brand compliance, ensuring that all outputs remain visually and verbally aligned with your organisation’s identity.
- Brand-Injected Templates: From typography to tone of voice, all aspects of your brand are pre-configured, giving users creative freedom within safe parameters.
- Efficiency and scalability: The SMART Template System reduces time spent on revisions by automating brand adherence, making it easier to produce high-quality, on-brand content at scale.
Ensuring brand consistency in every message
Tone of Voice Assistant
One of RightMarket’s standout features is TOVA, or Tone of Voice Assistant. TOVA ensures that every piece of content not only looks on-brand but also sounds on-brand. Whether it’s a social media post, brochure, or presentation, TOVA helps guide users through the writing process, ensuring that the tone, style, and language reflect your company’s brand voice.
- Tone Control: TOVA maintains consistency in how your brand communicates across the different platforms and content types.
- Writing Guidance: TOVA provides real-time suggestions to ensure that your messaging stays aligned with your brand’s tone of voice.
Unmatched support
Customer Success Team
Beyond its technology, what sets RightMarket apart is its Customer Success Team, which plays a key role in the success of the platform. Our experts work closely with your organisation to convert your existing on-brand artwork into user-friendly templates. We don’t stop at implementation – our team offers ongoing support to ensure you get the most out of the platform, providing training, strategic advice, and assistance whenever needed.
- Template Setup and Conversion: We help transform your brand’s visual and verbal assets into easy-to-use templates that empower your team to create content while staying on-brand.
- Ongoing Support: RightMarket’s support doesn’t end with the setup. Our team provides continuous guidance, ensuring that users across your organisation are equipped to use the platform effectively.
- Training and Strategic Advice: We offer tailored training sessions to help your team fully adopt the platform, ensuring smooth workflows and consistent results.
Why choose RightMarket's Design on Top platform?
Brand consistency at scale
Ensure that every piece of content, from internal documents to public-facing campaigns, is on-brand.
Empower non-designers
Allow your team members, regardless of design expertise, to create high-quality, brand-compliant content.
Reduce time and costs
The SMART Template System and TOVA streamline the creation process, reducing the need for revisions and speeding up content production.
Top-tier support
With our Customer Success Team, your brand guidelines are embedded into the platform, with ongoing support provided to keep everything running smoothly.
Scalability for growing organisations
Whether you're a small business or a large organisation with multiple departments, RightMarket's platform is scalable, ensuring brand consistency as you grow.
| Features |
Design on Top (DOT)
|
Design from the Ground Up (DGU) |
|---|---|---|
| Brand Consistency | Enforces strict adherence to brand guidelines throughout the design process. Templates are pre-configured to maintain brand identity. | Users have complete creative freedom but are responsible for maintaining brand consistency, often resulting in off-brand content. |
| Template Management | Converts your existing on-brand assets into editable templates, safeguarding brand integrity. | Offers generic, non-branded templates or a blank canvas for creative freedom. |
| Creative Services | Provides ongoing creative services similar to a design agency, utilising your brand guide to produce new templates. | Self-serve approach with little to no creative support beyond the initial tools provided. |
| Pricing Model | Usage-based, often with template limits, ensuring scalability and affordability for growing organisations. | Typically charges per user or seat, making scaling expensive as the organisation grows. |
| User Experience | Provides a guided, user-friendly experience to ensure on-brand content, even for non-designers. | Allows users full creative freedom but lacks safeguards for brand consistency, leading to potential misuse of brand elements. |
| Organisational Reporting | Offers detailed reports on usage, design types, and individual/department activity, helping managers track brand compliance. | Limited reporting capabilities, focusing more on individual use rather than company-wide oversight. |
| Target Audience | Tailored for large organisations with strong brand identities that require consistent, brand-compliant output across teams. | Best for individuals, small businesses, and non-designers needing creative freedom for quick visual content creation. |
Want to learn more about Design on Top?
Frequently asked questions
TOVA stands for Tone of Voice Assistant. It helps ensure that all written content stays aligned with your brand's tone of voice, providing real-time feedback and suggestions to maintain brand consistency.
RightMarket converts your organisation's existing on-brand artwork into SMART Templates. These templates are injected with your brand's guidelines, including colours, fonts, logos, and tone of voice: Our Customer Success Team ensures seamless integration into the SMART Template System.
No. Even if your teams use AI tools like ChatGPT, Claude, or Gemini, RightMarket's TOVA and SMART Template System ensure that all brand rules are automatically enforced, keeping every piece of content consistent with your brand identity.
Yes. RightMarket's platform is designed to empower non-designers with easy-to-use, brand-compliant templates. With TOVA and the SMART Template System, even those without design expertise can create high-quality, on-brand content.