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brand strategy

Branding strategies to boost your business

Branding strategies to boost your business Key takeaways Branding strategies are crucial for business success, with 80% of businesses failing within 18 months due to
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A group of professionals around a table discussing AI in branding with someone writing on a board filled with graphics.

Reimagining brand consistency: Why and how to integrate AI into your brand guidelines

In this article, we’re going to be outlining the growing importance of incorporating AI into brand guidelines. How it can provide organisations with a strategic
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An AI generated image showing people working in groups and a blackboard on a large wall in the background filled with ideas

The essence of Project Discovery: A complimentary deep dive 

In the intricate world of brand management, maintaining brand consistency while producing fresh, engaging content across multiple channels presents a significant challenge. While you’re juggling
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An AI generated image of a tree in some green fertile ground on top of a digital landscape with digital images in the background.

Brand growth in the digital age: Building and measuring customer-based brand equity

Explore the essence of brand equity, its pivotal role in marketing strategies, and how to enhance and gauge its impact in the digital era.
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A magnifying glass over a light bulb with the word 'brand' in capital letters and digital images in the background.

How to increase brand awareness: A guide for marketing professionals

Discover strategies to increase brand awareness and elevate your marketing efforts. Learn to enhance visibility and grow your brand presence effectively.
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an AI generated image of a detective standing outside a shop with a spooky, tentacled head lurking in the shadows.

Why AI is bad news for brand

Find out why AI could pose a real threat to your brand - and learn how to gain control before it's too late.
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